Marketing for Services Outsourcing by Srinivas B. Vijayaraghavan
Marketing for Services Outsourcing by Srinivas B. Vijayaraghavan PDF, ePub eBook D0wnl0ad
Synonymous with the emergence of a New Industry in India and in other emerging countries, Marketing for Services Outsourcing lends itself to the application of marketing to warm up customers to take the plunge. This book looks at the principles of marketing applied to the unique requirements and challenges of this industry.Dissecting marketing strategy and implementation through a combination of services outsourcing scenarios, real-world examples and case studies, this book is a ready reckoner for anyone playing a marketing role in this industry.
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